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Kids Say The Darndest Things…
I have a daughter, a beautiful little girl who is the light of my life.
She’s always saying and doing the cutest things (or the “darndest things,” for anyone out there old enough to remember Art Linkletter).
But I’m always conscious that not everyone wants to hear the latest news about her cute mangling of words or her potty habits.
Case in point: I have a “friend” on Facebook (I have no idea who he is — does that happen to you? Obviously, we must have accepted each other as friends at some point, but I don’t know who this guy is. I guess I could Google him or something. Anyway, I digress…).
This guy is CONSTANTLY posting the latest cute thing his kid does. Like, I’m talking up-to-the-minute coverage usually reserved for the latest Lindsay Lohan arrest or a new war or something…
It got to the point where even I couldn’t stand it… and I’m a sucker for that kind of stuff! I should be the perfect target audience.
But he kind of overdid it (well no, actually he drove it straight into the ground), so I finally changed the settings so I wouldn’t see his updates any more.
The difference, of course, is that I have an endless tolerance for the cute antics of my own offspring. Someone who I barely know, not as much. Not that his kid isn’t cute, but just that I only want to hear so much of it before I’m on overload.
It’s kind of the same thing with marketing. You have your own opinions about what people want to hear, or about what works.
But it’s a mistake to think that your personal likes and dislikes have anything to do with your target market. Disconnect from your ego and test, test, test… and do whatever works the best (that is, brings you the most sales/money/sign-ups/whatever it is you’re trying to do).
And don’t take it personally if they don’t want to see your home videos. 
What Does An Ex-Cabbie Know About Making Money For Your Online Business?
Quite a lot, actually.
Let me explain. I spent over 20 hard years behind the wheel of a taxi on the somewhat-mean streets of Seattle, Washington.
Over the years I developed a sixth sense — a survival mechanism that allowed me to tune into what my passengers were thinking and feeling.
I drove grueling 12-hour shifts, usually six days a week. I hardly ever took a break. I had to hustle nonstop out there to make a half-decent living.
That means that over 100 times each week for over 20 years, I had to connect with every passenger I picked up.
And I didn’t have time to stop and stroke my beard thoughtfully while I pondered it. I had to react on the fly, lightning quick. Cab driving is a dangerous job. Some stats say it’s more dangerous than being a cop, even!
I had all types you can think of in my cab, from wealthy businessmen to welfare recipients, from elderly ladies going to the doctor to desperate addicts wanting to drive around looking for their dealer.
I delivered school kids, hookers, celebrities, drunks, and bartenders safely to their destination.
A lot of people used me as their personal shrink. I guess they figured they’d never see me again anyway.
That was a wild job at times. I wouldn’t go back, though.
But when I started copywriting, all that amateur shrink practice came in handy…
It turned out I had a rare talent for zeroing in like a laser on what people wanted, no matter what the market was.
That’s the single most important element that makes great copy stand out… the ability to connect with your “passengers.”
That’s what makes the sales and makes you money.
There are other good copywriters out there, but I don’t know any who have the unique real-world experience I bring to the table.
I didn’t get it from reading books, or taking classes, or sitting through boring lectures, or arguing about theory.
It all came from the streets, where my life was literally on the line every night out there.
Now I can use that experience to make money — for me, and for you too, if you’re interested.
Contact me here, or check out my website: Strong Copy NOW!
I always take the shortest route to the destination…